000			01591nam a2200349 a 4500
001			2002004806
003			DLC
005			20190729105423.0
008			020326s2002 nyu b 001 0 eng
010			_a 2002004806
020			_a0609609580
040			_aDLC _beng _cDLC _dMvI
050	0	0	_aHF5415 _b.M33645 2002
082	0	0	_a658 _222
100	1		_aMathews, Ryan.
245	1	4	_aThe deviant's advantage : _bhow fringe ideas create mass markets / _cWatts Wacker and Ryan Matthews.
250			_a1st ed.
260			_aNew York : _bCrown Business, _cc2002.
300			_axxvii, 305 p. ; _c21 cm
504			_aIncludes bibliographical references (p. 279-294) and index.
505	0		_aGreetings, fellow deviants -- From freak to chic -- From chic to bleak -- The abolition of context and the post-information age -- Schwinns to cyberspace -- Words without meeting -- Art : a trap with no exit -- Science and the death of objective reality -- Seeing and believing, war and more -- The deviant economy -- Corporate cultures -- The understanding and care of the deviant consumer -- Deviant marketing for deviant markets -- The deviant product -- The deviant brand -- The deviant's toolbox -- Making deviance work for you.
650		0	_aNew products _xMarketing.
650		0	_aBusiness forecasting.
650		0	_aOriginality _xEconomic aspects.
650		0	_aMarketing.
650		0	_aTechnological innovations _xEconomic aspects.
700	1		_aWacker, Watts.
948			_au378886
949			_aHF5415 .M33645 2002 _wLC _c1 _hEY8Z _i33039001336584
596			_a1
903			_a26947
999			_c26947 _d26947