000			03873cam a2200433 i 4500
001			2013035873
003			DLC
005			20190729105406.0
008			130909s2013 enka b 001 0 eng
010			_a 2013035873
020			_a9781137332868 _qhardback
042			_apcc
040			_aDLC _beng _erda _cDLC _dMvI
050	0	0	_aHD62.5 _b.B745 2013
082	0	0	_a658.1/1 _223
084			_aBUS020000 _aBUS048000 _aBUS103000 _2bisacsh
100	1		_aBridge, Simon.
245	1	0	_aBeyond the business plan : _b10 principles for new venture explorers / _cby Simon Bridge, Visiting Professor of Entrepreneurship, University of Ulster and Cecilia Hegarty, Director, PLATO EBR, N. Ireland and Ireland
264		1	_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2013.
300			_axvi, 275 pages : _billustrations ; _c23 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"A new way of approaching start-ups which encourages a more flexible plan that allows for uncertainty and change Business plans do not allow for the unexpected. Often written at the outset of a new business proposal, there is little room for change or learning from experience once the venture is underway. Beyond the Business Plan provides 10 new principles for starting a new venture that support and encourage the flexibility to face uncertainties. These principles provide an alternative tool for use instead of the traditional business plan as a start-up guide -- helping to build a venture appropriate for the circumstances instead of trying to construct a pre-conceived model.. This book does not dictate how to run a venture but provides the insight needed to explore what is possible, to overcome unforeseen obstacles, to adapt, grow, and change as necessary. This fresh approach teaches how to be responsive to uncertainty and provides a flexible approach that is needed for navigating in the changing world economy which cannot be mapped until it is experienced. "-- _cProvided by publisher.
505	8		_aMachine generated contents note: -- PART I - WHY LOOK BEYOND THE BUSINESS PLAN -- 1. The purpose of this book -- 2. Business plans - why are they advocated? -- 3. Are business plans appropriate? -- 4. Business plans are not the only option -- 5. Enterprise and exploration -- 6. A guide for explorers? -- PART II - THE TEN PRINCIPLES -- 7. The starting point: understanding how to explore -- 8. Principle 1 - An enterprise is a means not an end -- 9. Principle 2 - Don't commit more than you can afford to lose -- 10. Principle 3 - Start from where you are -- 11. Principle 4 - Carry out reality checks and make appropriate plans -- 12. Principle 5 - The only reliable test is a real one -- 13. Principle 6 - Get started and get some momentum -- 14. Principle 7 - Accept uncertainty -- 15. Principle 8 - Look for opportunities -- 16. Principle 9 - Build and use social capital -- 17. Principle 10 - Acquire the relevant skills -- 18. Following the Principles -- PART III - SEEKING A BALANCED PERSPECTIVE -- 19. Striking a balance -- 20. Comparing approaches -- 21. Some reflections and implications -- 22. Postscript - The relevance of exploring -- PART IV - FURTHER INFORMATION.
650		0	_aNew business enterprises _xManagement.
650		0	_aBusiness planning.
650		0	_aEntrepreneurship.
650		0	_aSmall business.
650		7	_aBUSINESS & ECONOMICS / Development / Business Development. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / New Business Enterprises. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Organizational Development. _2bisacsh
700	1		_aHegarty, Cecilia.
948			_au375998
949			_aHD62.5 .B745 2013 _wLC _c1 _hEY8Z _i33039001335966
596			_a1
903			_a26760
999			_c26760 _d26760