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050	0	0	_aHD9710.U54 _bF636 2012
082	0	0	_a338.7/629222092 _223
100	1		_aHoffman, Bryce G.
245	1	0	_aAmerican icon : _bAlan Mulally and the fight to save Ford Motor Company / _cby Bryce G. Hoffman.
260			_aNew York : _bCrown Business, _cc2012.
300			_ax, 422 p., [8] p. of plates : _bill. ; _c25 cm
504			_aIncludes bibliographical references (p. [410]-411) and index.
520			_aAt the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, the man who had saved Boeing, Ford had put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way America's last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history, and this is the behind-the-scenes account of that epic turnaround.--From publisher description.
610	2	0	_aFord Motor Company.
650		0	_aAutomobile industry and trade _zUnited States _xHistory.
600	1	0	_aMulally, Alan R.
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