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008			130617s2013 enka b 001 0 eng d
020			_a9780745671291
020			_a0745671292
040			_aBTCTA _beng _erda _cBTCTA _dUKMGB _dYDXCP _dBDX _dCDX _dTXI _dIAD _dNDD _dTWC _dIAD _dSKYRV
049			_aEY8Z
050		4	_aHM851 _b.N34 2013
082		4	_a302.3 _b23
100	1		_aNahon, Karine.
245	1	0	_aGoing viral / _cKarine Nahon and Jeff Hemsley.
264		1	_aCambridge _bPolity Press _c2013.
300			_axvii, 182 pages : _billustrations ; _c22 cm.
336			_atext _2rdacontent.
337			_aunmediated _2rdamedia.
338			_avolume _2rdacarrier.
504			_aIncludes bibliographical references (pages 156-174) and index.
505	0		_aIntroduction: virality of pets and presidents -- What virality is: I know it when I see it -- What makes something viral I: the control of networks through gatekeeping -- What makes something viral II: what is everyone looking at? -- What makes something viral III: caught in the viral net! -- Networked changed societies -- Afterlife.
520			_aWe live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.
650		0	_aOnline social networks _xSocial aspects.
650		0	_aInformation technology _xSocial aspects.
650		0	_aInternet _xSocial aspects.
650		0	_aDigital media _xSocial aspects.
700	1		_aHemsley, Jeff.
948			_au375406
949			_aHM851 .N34 2013 _wLC _c1 _hEY8Z _i33039001316248
596			_a1
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