000			02819cam a22003258i 4500
001			sky295915788
003			SKY
005			20200117154050.0
008			190212s2019 nyu b 001 0 eng
010			_a2018038232
020			_a0735210934
020			_a9780735210936
040			_aDLC _beng _erda _cDLC _dDLC _dSKYRV _dMiTN
042			_apcc
050	0	0	_aP120 .I6 _bM28 2019
092			_a302.231 MCC
100	1		_aMcCulloch, Gretchen,
245	1	0	_aBecause internet : _bunderstanding the new rules of language / _cGretchen McCulloch.
263			_a1907.
264		1	_aNew York, NY : _bRiverhead Books, _c2019.
300			_a326 pages ; _c24 cm.
336			_atext _btxt _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references and index.
505	0		_aInformal writing -- Language and society -- Internet people -- Typographical tone of voice -- Emoji and other internet gestures -- How conversations change -- Memes and internet culture -- A new metaphor.
520			_a"A linguistically informed look at how our digital world is transforming the English language. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ̃sparkly tildes̃ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread. Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are"-- _cProvided by publisher.
650		0	_aLanguage and the Internet.
776	0	8	_iOnline version: _aMcCulloch, Gretchen, author. _tBecause internet _dNew York, NY : Riverhead Books, 2019 _z9780735210950 _w(DLC) 2019009439.
999			_c236466 _d236466