000 02296cam a2200349 i 4500
001 ocm993623841
003 OCoLC
005 20190927095825.0
008 170628t20182018caua b 001 0 eng c
010 _a2017031231
020 _a9781503605077
_q(paperback ;
_qalkaline paper)
020 _a1503605078
_q(paperback ;
_qalkaline paper)
035 _a(OCoLC)993623841
040 _aCSt/DLC
_beng
_erda
_cSTF
_dDLC
_dOCLCO
_dBDX
_dYDX
_dBTCTA
_dOCLCF
_dOCLCQ
_dYDX
_dOCLCO
_dEAU
_dCNTCS
_dYUS
_dMiTN
042 _apcc
050 0 0 _aBF408
_b.C7578 2018
100 1 _aCronin, Matthew A.
_c(Professor of management)
245 1 4 _aThe craft of creativity /
_cMatthew A. Cronin and Jeffrey Loewenstein.
264 1 _aStanford, California :
_bStanford Business Books, an imprint of Stanford University Press,
_c[2018]
264 4 _c©2018.
300 _axi, 269 pages :
_billustrations ;
_c23 cm.
336 _atext
_btxt
_2rdacontent.
337 _aunmediated
_bn
_2rdamedia.
338 _avolume
_bnc
_2rdacarrier.
504 _aIncludes bibliographical references (pages [237]-260) and index.
505 0 _a1. Perspectives on Creativity -- 2. Gaining Insight -- 3. Turning Potential into Inventions -- 4. Enlightenment as a Creative Product -- 5. Cues as Clues to Change Perspective -- 6. Thinking Tools -- 7. The Value of Persistence -- 8. Developing the Craft of Creativity.
520 _aIn The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can develop, a process that unfolds over time, and is improved by interaction with others. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative--back cover.
650 0 _aCreative ability.
650 0 _aCreative thinking.
650 0 _aCreative ability in business.
700 1 _aLoewenstein, Jeffrey.
999 _c236263
_d236263