000 01129cam a2200349 i 4500
001 2012004018
003 DLC
005 20190729104854.0
008 120214s2012 njua b 001 0 eng
010 _a 2012004018
020 _a9781118027066 (pbk. : acidfree paper)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
049 _aEY8Z
050 0 0 _aTS195.4
_b.K65 2012
082 0 0 _a658.5/64
_223
100 1 _aKlimchuk, Marianne Rosner.
245 1 0 _aPackaging design :
_bsuccessful product branding from concept to shelf /
_cMarianne Rosner Klimchuk and Sandra A. Krasovec.
250 _aSecond edition.
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2012]
300 _aviii, 246 pages :
_billustrations (chiefly color) ;
_c23 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (pages 233-234) and index.
650 0 _aPackaging
_xDesign.
700 1 _aKrasovec, Sandra A.
948 _au358561
949 _aTS195.4 .K65 2012
_wLC
_c1
_hEY8Z
_i33039001264406
596 _a1
903 _a23625
999 _c23625
_d23625