000			03110cam a2200397Ia 4500
001			751824368
003			OCoLC
005			20190729104842.0
008			110503s2011 sz a b 001 0 eng d
015			_aGBB157038 _2bnb
019			_a697267540
020			_a9782940411764 (pbk.)
020			_a294041176X (pbk.)
035			_a(OCoLC)751824368 _z(OCoLC)697267540
040			_aUKMGB _beng _cUKMGB _dYDXCP _dSINLB _dOHX _dBWX _dBDX _dBET _dMEAUC _dBTCTA _dTXI _dOMB _dWIT
049			_aEY8Z
090			_aZ246 _b.A555 2011
100	1		_aAmbrose, Gavin.
245	1	4	_aThe fundamentals of typography / _cGavin Ambrose, Paul Harris.
250			_a2nd ed.
260			_aLausanne ; _aWorthing : _bAVA Academia, _c2011.
300			_a192 p. : _bill. (chiefly col.) ; _c23 cm.
490	1		_aAVA Academia series.
500			_aPrevious ed.: 2006.
504			_aIncludes bibliographical references (p. [200]) and index.
520			_aThe typography that is a fundamental part of our lives today is the culmination of centuries of development, as the letters that comprise the written word evolved and crystallized into that alphabets that are in common usage. This book serves as a valuable source of typographical information with which informed design choices can be made, creative inspiration can be gained, and to add depth and context to a work.
505	0		_aType and language : The alphabet ; Early printing ; 1800s ; The Arts and Crafts Movement ; The early twentieth century ; 1950s ; 1960s ; 1970s ; 1980s ; 1990s ; Graphic design since 2000 -- A few basics : Typefaces and fonts ; Typeface anatomy ; Relative and absolute measurements ; X-height ; Basic terminology ; Majuscule and minuscule ; Set width ; The baseline grid ; The Golden Section ; The Fibonacci sequence ; Dividing the page ; Standard paper sizes ; The page: how we read -- Letterforms : Type families ; Typeweight variations ; Frutiger's grid ; Types of serif ; Fractions ; Superscript and subscript ; Numerals ; Diacritical marks ; Punctuations ; Drop and standing capitals ; Dashes ; Character spacing ; Expert sets and special characters ; Small capitals ; Ligatures, diphthongs and sans serif logotypes ; Italic and oblique ; Type classification systems ; Newspaper text faces -- Words and paragraphs : Calculating line lengths ; Kerning ; Automated kerning tables ; Alignment ; Word spacing, hyphenation and justification ; Type detailing ; Leading ; Indents ; Indexes -- Using type : Hierarchy ; Colour ; Surprint, overprint, knockout and reverse ; Printing and type realization ; Type on screen ; Grids and fonts ; Generating type ; Vectors and rasters ; Legibility and readability ; Texture ; Type as image ; Concrete poetry, typograms, Trompe l'Åil and calligrammes ; Humour ; Environmental typography ; Vernacular ; Appropriation ; Ownership -- Conclusion -- Glossary.
650		0	_aGraphic design (Typography)
650		0	_aPrinting.
700	1		_aHarris, Paul, _d1971-
830		0	_aAVA academia.
948			_au358412
949			_aZ246 .A555 2011 _wLC _c1 _hEY8Z _i33039001263424
596			_a1
903			_a23508
999			_c23508 _d23508