| 000 | 02551cam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 783161354 | ||
| 003 | SKY | ||
| 005 | 20190729104836.0 | ||
| 008 | 120330s2012 nyua b 001 0 eng c | ||
| 010 | _a2012932514 | ||
| 020 | _a9780500516461 (hardcover) | ||
| 020 | _a0500516464 (hardcover) | ||
| 040 |
_aBTCTA _beng _cBTCTA _dBDX _dUKMGB _dERASA _dYDXCP _dYNK _dCDX _dIBZ _dAS0 _dOCP _dBWX _dBKX _dWC3 _dOBE _dCPL _dSKYRV _erda _dMiTN |
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| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 4 |
_aZ124 _b.J88 2012 |
|
| 082 | 0 | 4 | _a741.609 fJ95 2012 |
| 100 | 1 | _aJury, David. | |
| 245 | 1 | 0 |
_aGraphic design before graphic designers : _bthe printer as designer and craftsman 1700-1914 / _cDavid Jury. |
| 260 |
_aNew York : _bThames & Hudson _c2012. |
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| 300 |
_a312 pages : _billustrations (chiefly color) ; _c31 cm. |
||
| 336 |
_atext _2rdacontent. |
||
| 337 |
_aunmediated _2rdamedia. |
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| 338 |
_avolume _2rdacarrier. |
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| 500 | _a"779 illustrations, 560 in color." | ||
| 504 | _aIncludes bibliographical references (p. 297-305) and index. | ||
| 505 | 0 | _aAlternative functions of the black art -- Celebrating the challenge of change -- Mechanization and international ambition -- Artistic aspirations for mass communication -- The rise of advertising and design -- Printing at the service of design. | |
| 520 | _aAlthough the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer's progress from jobbing tradesman to the heights and hallowed status of artistic printer. Showcasing work from a host of anonymous talents whose names are lost to history as well as seminal, pioneering typographers, artists and printers such as Giambattista Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse results - the precursor of what we now call graphic design - are a celebratory cultural feast of the jobbing printer's contribution to visual culture and heritage--From publisher description. | ||
| 650 | 0 |
_aGraphic design (Typography) _xHistory. |
|
| 650 | 0 |
_aType and type-founding _xHistory. |
|
| 650 | 0 |
_aLetterpress printing _xHistory. |
|
| 948 | _au358292 | ||
| 949 |
_aZ124 .J88 2012 _wLC _c1 _hEY8Z _i33039001262541 |
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| 596 | _a1 | ||
| 903 | _a23434 | ||
| 999 |
_c23434 _d23434 |
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