000 | 01101cam a2200325 i 4500 | ||
---|---|---|---|
001 | 2018006195 | ||
003 | DLC | ||
005 | 20190816163534.0 | ||
008 | 180212t20182018nyu b 001 0 eng | ||
010 | _a 2018006195 | ||
020 | _a9780735220867 (hardcover) | ||
042 | _apcc | ||
043 | _an-us--- | ||
040 |
_aDLC _beng _erda _cDLC _dDLC |
||
050 | 0 | 0 |
_aHF6178 _b.A895 2018 |
082 | 0 | 0 |
_a659.10973 _223 |
100 | 1 | _aAuletta, Ken, | |
245 | 1 | 0 |
_aFrenemies : _bthe epic disruption of the ad business (and everything else) / _cKen Auletta. |
264 | 1 |
_aNew York : _bPenguin Press, _c2018. |
|
264 | 4 | _c2018 | |
300 |
_a358 pages ; _c25 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references (pages 344-345) and index. | ||
650 | 0 |
_aAdvertising agencies _xHistory. |
|
650 | 0 |
_aAdvertising _xHistory. |
|
650 | 0 |
_aMarketing _xHistory. |
|
776 | 0 | 8 |
_iOnline version: _aAuletta, Ken, author. _tFrenemies _dNew York : Penguin Press, [2018] _z9780735220874 _w(DLC) 2018007151 |
999 |
_c234253 _d234253 |