| 000 | 01636cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 2017054456 | ||
| 003 | DLC | ||
| 005 | 20190805163715.0 | ||
| 008 | 171113s2018 cau b 001 0 eng | ||
| 010 | _a 2017054456 | ||
| 020 | _a9781503600867 (cloth : alk. paper) | ||
| 020 | _a9781503606418 (pbk. : alk. paper) | ||
| 020 | _z9781503606425 (ebook) | ||
| 042 | _apcc | ||
| 040 |
_aCSt/DLC _beng _erda _cCSt _dDLC |
||
| 050 | 0 | 0 |
_aHF5413 _b.D45 2018 |
| 082 | 0 | 0 |
_a658.8/02 _223 |
| 100 | 1 | _aDelmas, Magali A., | |
| 245 | 1 | 4 |
_aThe green bundle : _bpairing the market with the planet / _cMagali A. Delmas with David Colgan. |
| 264 | 1 |
_aStanford, California : _bStanford Business Books, an imprint of Stanford University Press, _c2018. |
|
| 300 |
_aviii, 280 pages ; _c23 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aWhat sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist. | |
| 650 | 0 | _aGreen marketing. | |
| 650 | 0 | _aGreen products. | |
| 650 | 0 |
_aConsumer behavior _xEnvironmental aspects. |
|
| 700 | 1 |
_aColgan, David, _d1979- |
|
| 776 | 0 | 8 |
_iOnline version: _aDelmas, Magali A., author. _tGreen bundle _dStanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018 _z9781503606425 _w(DLC) 2017057473 |
| 999 |
_c234130 _d234130 |
||