000			03645cam a2200361 i 4500
001			2016053022
003			DLC
005			20190524125247.0
008			170103s2017 maua b 001 0 eng
010			_a 2016053022
020			_a9780674976993 (hardcover : alk. paper)
042			_apcc
043			_an-us--- _aa-ja---
040			_aMH/DLC _beng _erda _cMH _dDLC
050	0	0	_aPN1992.8.A59 _bD35 2017
082	0	0	_a791.45/3 _223
100	1		_aDaliot-Bul, Michal,
245	1	4	_aThe anime boom in the United States : _blessons for global creative industries / _cMichal Daliot-Bul and Nissim Otmazgin.
264		1	_aCambridge, Massachusetts : _bThe Harvard University Asia Center, _c2017.
300			_axv, 212 pages, 8 unnumbered pages of plates : _billustrations ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
490	1		_aHarvard East Asian monographs ; _v406
520			_a"Drawing on in-depth interviews with Japanese and American animation industry professionals, field research, and market surveys, this book investigates the ways anime has been exported to the U.S. since the 1960s, exploring the transnational networks of anime production and marketing while also investigating the cultural and artistic processes it inspired"-- _cProvided by publisher.
504			_aIncludes bibliographical references (pages 185-193) and index.
505	0		_aIntroduction: Theoretical and methodological approaches to the study of anime -- Anime goes to America -- Empirical research and a roadmap for this book -- Chapter 1. Reframing the anime boom in the US: A global industry avant la lettre -- A short history of Japanese-made animation in the United States: export, import, outsourcing, adaptation, reproduction, and hybridization -- Conclusion: The complexity of the globalization of media content -- Chapter 2. Building Silk Roads: a comparative analysis of American and Japanese television animation industries: The structures of the television animation industry in the US and in Japan --Organizational structure and organizational culture in Japan and in the US -- From domestic production to global outreach -- Conclusion: Cashing in on opportunities in the global animation market -- Chapter 3. Entrepreneurs of anime: Entrepreneurs of anime: bridging cultures and markets -- Corporate differences: Japanese-American anime collaborations -- New business models in the post-anime-boom years --Conclusion: Anime entrepreneurship in global markets -- Chapter 4. The legacy of anime in the US: anime-inspired cartoons: The penetration of anime into mainstream American cartoons -- What are anime-inspired cartoons? -- Established forms, new meanings -- Conclusion: The limits of anime as transcultural style -- Chapter 5. Japan's anime policy: supporting the industry or "killing the cool"?: Soft-powering anime: the official soft power push -- The bureaucratization of anime -- Anime policy: an industry perspective -- Conclusion: State involvement in Japan's anime industry -- Conclusion: Anime artistry, creative industries, and global business: The end of the anime boom? -- The collision of old and new media -- Animation may be a global industry, anime is not -- Could the seclusion of the anime industry have positive creative effects?.
650		0	_aAnimated television programs _zUnited States _xJapanese influences.
650		0	_aAnimated television programs _zJapan _xHistory and criticism.
650		0	_aTelevision broadcasting _zJapan _xInfluence.
700	1		_aOtmazgin, Nissim,
830		0	_aHarvard East Asian monographs ; _v406.
999			_c233375 _d233375