000			02430cam a2200337 a 4500
001			2011028202
003			DLC
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008			110715s2011 ctu b 001 0 eng
010			_a 2011028202
020			_a9780300165012 (hardback)
040			_aDLC _cDLC
042			_apcc
049			_aEY8Z
050	0	0	_aHF5415.32 _b.T945 2011
082	0	0	_a659.1 _223
100	1		_aTurow, Joseph.
245	1	4	_aThe daily you : _bhow the new advertising industry is defining your identity and your world / _cJoseph Turow.
260			_aNew Haven : _bYale University Press, _c2011.
300			_axi, 234 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 201-219) and index.
520			_a"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- _cProvided by publisher.
650		0	_aConsumer profiling.
650		0	_aMarketing _xTechnological innovations.
650		0	_aCustomer services _xTechnological innovations.
650		0	_aAdvertising.
948			_au352300
949			_aHF5415.32 .T945 2011 _wLC _c1 _hEY8Z _i33039001202083
596			_a1
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