000			01861cam a2200397 a 4500
001			2009017419
003			DLC
005			20190729104557.0
008			090504s2009 cau b 001 0 eng
010			_a 2009017419
015			_aGBA959234 _2bnb
016	7		_a015291533 _2Uk
020			_a9780470400913 (cloth)
020			_a0470400919 (cloth)
035			_a(OCoLC)ocn316009983
040			_aDLC _cDLC _dBTCTA _dUKM _dYDXCP _dC#P _dBWX _dVP@ _dCDX _dFHP _dDLC
049			_aEY8Z
050	0	0	_aHF5415.332.Y66 _bY37 2009
082	0	0	_a658.8/340835 _222
100	1		_aYarrow, Kit, _d1958-
245	1	0	_aGen buY : _bhow tweens, teens, and twenty-somethings are revolutionizing retail / _cKit Yarrow, Jayne O'Donnell.
250			_a1st ed.
260			_aSan Francisco : _bJossey-Bass, _cc2009.
300			_axx, 250 p. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
520			_aBased on solid research, "Gen Guy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers.
650		0	_aYoung adult consumers _xAttitudes.
650		0	_aGeneration Y _xAttitudes.
650		0	_aMarketing.
700	1		_aO'Donnell, Jayne.
948			_au345448
949			_aHF5415.332 .Y66 Y37 2009 _wLC _c1 _hEY8Z _i33039001219533
596			_a1
903			_a21532
999			_c21532 _d21532