| 000 | 01086cam a2200349 a 4500 | ||
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| 001 | 2009035908 | ||
| 003 | DLC | ||
| 005 | 20190729104553.0 | ||
| 008 | 090831s2010 njua b 001 0 eng | ||
| 010 | _a 2009035908 | ||
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_aGBA9A1928 _2bnb |
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_a015397255 _2Uk |
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| 020 | _a0470504544 (cloth) | ||
| 035 | _a(OCoLC)ocn310400066 | ||
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_aHF5415.2 _b.J44 2010 |
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_a658.8/3 _222 |
| 100 | 1 |
_aJeffery, Mark, _d1965- |
|
| 245 | 1 | 0 |
_aData-driven marketing : _bthe 15 metrics everyone in marketing should know / _cMark Jeffery. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley, _cc2010. |
||
| 300 |
_axxi, 298 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing _xMathematical models. |
|
| 650 | 0 |
_aMarketing _vCase studies. |
|
| 948 | _au345405 | ||
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_aHF5415.2 .J44 2010 _wLC _c1 _hEY8Z _i33039001218840 |
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