000			02741cam a22004094a 4500
001			2011010403
003			DLC
005			20190729104408.0
008			110420s2011 nyu b 001 0 eng
010			_a 2011010403
020			_a9781594203008 (hardback)
020			_a1594203008 (hardback)
035			_a(OCoLC)ocn682892628
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dNPL _dDPL _dNSB _dBUR _dBWX _dVP@ _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aZA4237 _b.P37 2011
082	0	0	_a004.67/8 _222
084			_aTEC041000 _2bisacsh
100	1		_aPariser, Eli.
245	1	4	_aThe filter bubble : _bwhat the Internet is hiding from you / _cEli Pariser.
260			_aNew York : _bPenguin Press, _c2011.
300			_a294 p. ; _c22 cm.
505	0		_aThe race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos.
520			_aThe hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description.
504			_aIncludes bibliographical references and index.
650		0	_aInvisible Web.
650		0	_aInformation organization.
650		0	_aSemantic Web _xSocial aspects.
650		0	_aWorld Wide Web _xSubject access.
650		0	_aInternet _xCensorship.
856	4	2	_3Cover image _uftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers_and_Media/Covers/2008_2009_New_Covers/9781594203008.jpg
948			_au330258
949			_aZA4237 .P37 2011 _wLC _c1 _hEY8Z _i33039001168235
596			_a1
903			_a20156
999			_c20156 _d20156