| 000 | 02537cam a2200493 a 4500 | ||
|---|---|---|---|
| 001 | 2010001854 | ||
| 003 | DLC | ||
| 005 | 20190729104354.0 | ||
| 008 | 100115s2010 nyua b 001 0 eng | ||
| 010 | _a 2010001854 | ||
| 020 | _a9780230103726 (hardback) | ||
| 020 | _a0230103723 (hardback) | ||
| 020 | _a0230103731 | ||
| 020 | _a9780230103733 | ||
| 035 | _a(OCoLC)ocn468976314 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dCDX _dBWX _dUBY _dDLC |
||
| 049 | _aEY8C | ||
| 050 | 0 | 0 |
_aP99.4.S62 _bB47 2010 |
| 082 | 0 | 0 |
_a302.2 _222 |
| 090 |
_aBF575 .A86 _bB47 2010 |
||
| 100 | 1 |
_aBerger, Arthur Asa, _d1933- |
|
| 245 | 1 | 4 |
_aThe objects of affection : _bsemiotics and consumer culture / _cArthur Asa Berger. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bPalgrave Macmillan, _c2010. |
||
| 300 |
_axiii, 198 p. : _bill. ; _c21 cm. |
||
| 490 | 1 | _aSemiotics and popular culture | |
| 504 | _aIncludes bibliographical references (p. [185]-109) and index. | ||
| 520 | _a"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher. | ||
| 650 | 0 |
_aSemiotics _xSocial aspects. |
|
| 650 | 0 |
_aSemiotics _xPsychological aspects. |
|
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMaterial culture. | |
| 650 | 0 | _aObject (Aesthetics) | |
| 650 | 0 |
_aCulture _xSemiotic models. |
|
| 650 | 0 | _aLanguage and culture. | |
| 830 | 0 | _aSemiotics and popular culture. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1107/2010001854-t.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1107/2010001854-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1107/2010001854-b.html |
| 948 | _au329992 | ||
| 949 |
_aBF575 .A86 B47 2010 _wLC _c1 _hEY8C _i33039001166114 |
||
| 596 | _a1 | ||
| 903 | _a19984 | ||
| 999 |
_c19984 _d19984 |
||