000			02655cam a22003854a 4500
001			2010030171
003			DLC
005			20190729104353.0
008			100719s2010 enk b 001 0 eng
010			_a 2010030171
020			_a9780521889087 (hardback)
020			_a9780521717779 (pbk.)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
049			_aEY8Z
050	0	0	_aPN1993.5.U6 _bB385 2010
082	0	0	_a791.40973 _222
100	1		_aBerkowitz, Edward D.
245	1	0	_aMass appeal : _bthe formative age of the movies, radio, and tv / _cEdward D. Berkowitz.
260			_aCambridge ; _aNew York : _bCambridge University Press, _cc2010.
300			_a212 p. ; _c24 cm.
490	0		_aCambridge essential histories
520			_a"Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century"-- _cProvided by publisher.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era?
650		0	_aMotion pictures _zUnited States _xHistory _y20th century.
650		0	_aRadio programs _zUnited States _xHistory _y20th century.
650		0	_aTelevision programs _zUnited States _xHistory _y20th century.
856	4	2	_3Cover image _uhttp://assets.cambridge.org/97805217/17779/cover/9780521717779.jpg
948			_au329976
949			_aPN1993.5 .U6 B385 2010 _wLC _c1 _hEY8Z _i33039001166163
596			_a1
903			_a19969
999			_c19969 _d19969