000			03062nam a2200385 a 4500
001			20109056108
003			CaOONL
005			20190729104350.0
008			100511s2010 onc b 001 0 eng d
016			_a20109056108
020			_a1554582172
020			_a9781554582174
040			_aCaOTBNC _beng _cCaOONL
049			_aEY8Z
050		4	_aGN298 _b.G45 2010
055		0	_aGN298 _bG45 2010
082	0		_a306.461 _222
245	0	0	_aGender, health, and popular culture : _bhistorical perspectives / _cCheryl Krasnick Warsh, editor.
260			_aWaterloo, Ont. : _bWilfrid Laurier University Press, _c2010.
300			_axvii, 308 p. ; _c23 cm.
500			_aDescription based on Publisher data. This item is not in the LAC collection.
520			_aHealth is a gendered concept in Western cultures, customarily associated with strength in men and beauty in women. Educated or self-styled experts, ranging from physicians to newspaper columnists to advertisers, offer advice on achieving optimal health. Historically, gendered concepts of health were transmitted through visual representations of the ideal female and male bodies, with media images resulting in the absorption of universal standards of beauty and health and generalized desires to achieve them. Topics in this collection are wide ranging and include childbirth advice in Victorian Australia and Cold War America, menstruation films, Canadian abortion tourism, the Pap smear, the Body Worlds exhibition, and fat liberation. Masculinity is explored among drunkards in antebellum Philadelphia and family memoirs during the 1980s AIDS epidemic. Seemingly objective public health advisories are shown to be as influenced by commercial interests, class, gender, and other social differentiations as marketing approaches, and the message presented is mediated to varying degrees by those receiving it. This book will be of interest to scholars in womens studies, health studies, marketing, media studies, social history and anthropology, and popular culture.
545	0		_aCheryl Krasnick Warsh teaches history at Vancouver Island University and is the editor-in-chief of the Canadian Bulletin of Medical History. A former Fulbright and Hannah Fellow, her books include Moments of Unreason: The Practice of Canadian Psychiatry and the Homewood Retreat, Drink in Canada: Historical Essays, Childrens Health Issues in Historical Perspective (WLU Press, 2005), and the upcoming Prescribed Norms: Womens Health in Canada and the United States since 1800.
530			_aAlso issued in electronic format.
650		0	_aHuman body _xSocial aspects _xHistory.
650		0	_aBody image _xSocial aspects _xHistory.
650		0	_aWomen _xHealth and hygiene _xSociological aspects.
650		0	_aHealth _xSocial aspects _xHistory.
700	1		_aWarsh, Cheryl Lynn Krasnick, _d1957- _4edt
856	4	2	_3Front cover image _uhttp://www.wlupress.wlu.ca//Catalog/Covers/warsh-gender.jpg
948			_au329484
949			_aGN298 .G45 2010 _wLC _c1 _hEY8Z _i33039001165108
596			_a1
903			_a19934
999			_c19934 _d19934