000			01625cam a2200385 a 4500
001			15580431
003			MiTN
005			20250109085911.0
008			090109t20092009mauab 001 0 eng
010			_a 2009000872
020			_a9780137152223 (pbk. : alk. paper)
020			_a0137152221 (pbk. : alk. paper)
035			_a(OCoLC)ocn262433512
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dBWX _dOCLCA _dCDX _dDLC _dUtOrBLW
049			_aEY8Z
050	0	0	_aHD30.37 _b.S49 2009
082	0	0	_a658.8/72 _222
100	1		_aShih, Clara Chung-wai.
245	1	4	_aThe Facebook era : _btapping online social networks to build better products, reach new audiences, and sell more stuff / _cClara Shih.
264		1	_aBoston : _bPrentice Hall, _c[2009]
264		4	_c©2009
300			_axiv, 236 pages : _billustrations, map ; _c23 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
505	0		_aThe fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
596			_a1
650		0	_aBusiness enterprises _xComputer networks.
650		0	_aOnline social networks.
630	0	0	_aFacebook (Electronic resource)
948			_au196121
949			_aHD30.37 .S49 2009 _wLC _c1 _hEY8Z _i33039001115368 _c2 _hEY8Z _i33039001180552
903			_a15238
999			_c15238 _d15238