| 000 | 01162cam a22003614a 4500 | ||
|---|---|---|---|
| 001 | 56799107 | ||
| 003 | OCoLC | ||
| 005 | 20190729103649.0 | ||
| 008 | 041018s2009 maua b 001 0 eng | ||
| 020 | _a9780071263351 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dYDX _dUtOrBLW |
||
| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2009 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2009. |
||
| 300 |
_axvii, 726 p. : _bill. ; _c27 cm. |
||
| 490 | 1 | _aMcGraw-Hill/Irwin series in marketing. | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 830 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 948 | _au194761 | ||
| 949 |
_aHF5415.135 .C72 2009 _wLC _c1 _hEY8Z _i33039001075414 |
||
| 596 | _a1 | ||
| 903 | _a14822 | ||
| 999 |
_c14822 _d14822 |
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