000			01827cam a2200421 a 4500
001			2008040118
003			DLC
005			20190729103637.0
008			080917s2009 nyuaf b 001 0beng
010			_a 2008040118
020			_a9781403978950
020			_a1403978956
035			_a(OCoLC)256763859
040			_aDLC _cDLC _dDLC
043			_an-us---
049			_aEY8Z
050	0	0	_aHF5810.O34 _bA3 2009
082	0	0	_a659.092 _aB _222
100	1		_aRoman, Kenneth.
245	1	4	_aThe king of Madison Avenue : _bDavid Ogilvy and the making of modern advertising / _cKenneth Roman.
246	3	0	_aDavid Ogilvy and the making of modern advertising
250			_a1st ed.
260			_aNew York : _bPalgrave Macmillan, _c2009.
300			_axiv, 282 p., [8] p. of plates : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [249]-271) and index.
520			_aFamous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.
600	1	0	_aOgilvy, David, _d1911-1999.
650		0	_aAdvertising executives _zUnited States _vBiography.
650		0	_aAdvertising agencies _zUnited States _xHistory _y20th century.
650		0	_aAdvertising _zUnited States _xHistory _y20th century.
856	4	1	_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040118.html
856	4	2	_zContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
856	4	2	_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
948			_au194244
949			_hEY8Z _i33039001109908
596			_a1
903			_a14686
999			_c14686 _d14686