000			03446cam a22003494a 4500
001			2004025942
003			DLC
005			20190729103630.0
008			041108s2005 mau 001 0 eng
010			_a 2004025942
020			_a0876390599
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aML3790 _b.K86 2005
082	0	0	_a381/.4578/0266 _222
100	1		_aKusek, David, _d1955-
245	1	4	_aThe future of music : _bmanifesto for the digital music revolution / _cDavid Kusek, Gerd Leonhard ; edited by Susan Gedutis Lindsay.
260			_aBoston : _bBerklee Press, _cc2005.
300			_axi, 193 p. ; _c21 cm.
500			_aIncludes index.
505	0		_aMusic like water : the future of music is mobile, diverse, and ubiquitous -- A digital music primer -- Music today -- The ubiquity of water -- Utilities -- Music : a product or service? -- Wild card : the universal mobile device (UMD) -- 2. Our top-10 truths of the music business -- 3. Futurizing some popular music industry myths -- 4. The future of music marketing and promotion -- Traditional radio : the death of the DJ -- Internet radio and podcasting : the infinite array of choices -- Satellite radio : the return of the DJ -- Music television : what a lovely ride it was -- Sponsorship : the lure of cool -- Direct marketing : knowing your customers -- Video games : targeting players with new music -- Cell phones and wireless : direct marketing on steroids -- Marketing lessons from the porn business -- 5. The future of music distribution and acquisition -- The demise of the CD -- The end of the replacement cycle -- The changing face of music retail -- The future of music retailing -- What not to do : the criminalization of file-sharing -- 6. The digital kids and the changing marketplace -- The 'net generation' -- File-sharing -- Too much money -- Mixed messages : have your cake and eat it? -- Oldies but goldies -- Music companies must embrace the digital future -- 7. A new music economy -- Long time gone : a perfectly broken system -- Pennies from heaven -- Independent labels -- Live performance and touring merchandising -- Mixtapes, MP3 Blogs, and file-sharing -- CD pricing -- Singles pricing -- Compensation -- Music like water : why can't file-sharing be a winner for everybody? -- New operating mantras -- New licensing approaches -- A digital utility license for media companies -- A new type of music company -- 8. How technology will rewire the music business -- Historical perspectives -- Technology in the hands of artists -- The ravages of free -- The digital chastity belt -- Honey vs. the stick -- Music recommendation music recognition -- Digital A&R empowerment -- Upgradeable music : try-and-buy models -- Integrated music experiences -- 9. Mega trends that will impact the future of music -- The accelerating pace and scope of diversity -- The changing paradigms of work and leisure -- The unobtrusive expansion of technology -- The overload of information and media -- The surveillance society and concerns of privacy -- Heart over brain -- 10. Onto the future.
650		0	_aMusic trade.
650		0	_aSound recording industry.
700	1		_aLeonhard, Gerd, _d1961-
700	1		_aLindsay, Susan Gedutis, _d1969-
856	4	1	_zTable of contents _uhttp://www.loc.gov/catdir/toc/ecip053/2004025942.html
948			_au194176
949			_hEY8Z _i33039001109098
596			_a1
903			_a14624
999			_c14624 _d14624