000			01836cam a2200337 a 4500
001			15632397
003			MiTN
005			20190729103625.0
008			090220s2009 nyua b 001 0 eng
010			_a 2009007614
020			_a9781576603505 (alk. paper)
040			_aDLC _cDLC _dDLC
049			_aEY8Z
050	0	0	_aHD69.B7 _bB733 2009
082	0	0	_a658.8/27 _222
245	0	0	_aBrands and branding / _cRita Clifton ; with Sameena Ahmad ... [et al.].
260			_aNew York : _bBloomberg Press, _c2009.
300			_axvii, 284 p. : _bcol. ill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction / Rita Clifton -- What is a brand? / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _xManagement.
650		0	_aBrand name products _xForecasting.
700	1		_aClifton, Rita.
700	1		_aAhmad, Sameena.
948			_au194113
949			_aHD69 .B7 B733 2009 _wLC _c1 _hEY8Z _i33039001109205
596			_a1
903			_a14564
999			_c14564 _d14564