000			03612cam a2200457 a 4500
001			15079941
003			MiTN
005			20190729103516.0
008			071114s2008 nyua b 001 0 eng
010			_a 2007047113
015			_aGBA799761 _2bnb
016	7		_a014464380 _2Uk
020			_a9781581155099 (pbk.)
020			_a1581155093 (pbk.)
035			_a(OCoLC)ocn181424173
035			_a(OCoLC)181424173 _z(OCoLC)166378089
040			_aDLC _cDLC _dBAKER _dUKM _dYDXCP _dBTCTA _dOCLCG _dC#P _dBWX _dCDX _dOMB _dDLC
043			_an-us---
049			_aEY8Z
050	0	0	_aNC1001.6 _b.A44 2008
082	0	0	_a741.6068 _222
245	0	0	_aAIGA professional practices in graphic design / _c[editor, Tad Crawford].
246	3		_aAmerican Institute of Graphic Arts professional practices in graphic design
246	3	0	_aProfessional practices in graphic design
250			_a2nd ed.
260			_aNew York : _bAllworth Press : _bAIGA, _cc2008.
300			_aix, 325 p. : _bill. ; _c23 cm.
500			_aStatement of responsibility from back cover.
504			_aIncludes bibliographical references (p. 305-308) and index.
505	0		_aPreface / Richard GrefeÌ -- Part I. Relationships : Short history and the longer view / Milton Glaser -- Standards of professional practices / Richard GrefeÌ -- How clients want to be treated / David C. Baker -- Marketing the design firm / Maria Piscopo -- Negotiating: lessons from a caveman / Ed Gold -- The process of setting fees / Eva Doman Bruck -- Standard form of agreement for design services / Jim Faris and Shel Perkins -- Hidden intellectual property hazards in web design / Don Brunsten -- Payment strategies / Emily Ruth Cohen -- Discount requests and retainer agreements / Cameron Foote -- Finding the perfect job / Michael Jefferson -- The design firm and its employees / Roz and Jessica Goldfarb -- Managing creative / Steve Liska -- The design firm and its suppliers / Don Sparkman -- Print design and environmental responsibility / Don Carli -- Part 2. Management : Legal structures for the design firm / Leonard D. DuBoff -- Principles of design firm management / Shel Perkins -- Transition / Colin Forbes -- Principles of managing the corporate design department / Peter L. Phillips -- Large project management / Eva Doman Bruck -- Successful creative briefs: linking business objectives and creative strategies / Emily Ruth Cohen -- Sales tax / Daniel Abraham and Marci Barbey -- Insurance basics for the designer / Ray and Scott Taylor -- Managing health and safety in the design studio / Monona Rossol -- Part 3. Rights : Copyright and licensing / Tad Crawford -- Infringement, influence and plagiarism / Tad Crawford and Steven Heller -- Understanding permissions / Lee Wilson -- Web design contracts and issues / Don Brunsten -- Other people's trademarks / Lee Wilson -- Trademarks and trade dress / Leonard D. DuBoff -- Trademarks in cyberspace / Lee Wilson -- Use of fonts / Allan Haley -- Resources : Organizations for graphic designers / Emily Ruth Cohen -- An endnote / Richard GrefeÌ.
650		0	_aCommercial art _zUnited States _xManagement.
650		0	_aCommercial art _zUnited States _xMarketing.
700	1		_aCrawford, Tad, _d1946-
710	2		_aAmerican Institute of Graphic Arts.
856	4	2	_zContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0807/2007047113-b.html
856	4	2	_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0807/2007047113-d.html
948			_au191009
949			_aNC1001.6 .A44 2008 _wLC _c1 _hEY8Z _i33039001070696
596			_a1
903			_a13755
999			_c13755 _d13755