000 03423cam a2200445 a 4500
001 2006023957
003 DLC
005 20250109090203.0
008 060721s2006 enk b 001 0 eng
010 _a 2006023957
015 _aGBA518764
_2bnb
016 7 _a013124960
_2Uk
020 _a0749443774
020 _a9780749443771
035 _a(OCoLC)ocm70698909
035 _a(OCoLC)70698909
040 _aDLC
_cDLC
_dBAKER
_dBWKUK
_dYDXCP
_dUKM
_dCVM
_dBTCTA
_dDLC
_dUtOrBLW
049 _aEY8Z
050 0 0 _aHF5415.2
_b.A17 2006
082 0 0 _a658.8/3
_222
100 1 _aAdams, Karen.
245 1 3 _aAn introduction to market & social research :
_bplanning & using research tools & techniques /
_cKaren Adams & Ian Brace.
246 3 _aIntroduction to market and social research
264 1 _aLondon ;
_aPhiladelphia :
_bKogan Page,
_c2006.
300 _aiv, 154 pages ;
_c25 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (page [149]) and index.
505 0 _aIntroduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analyzing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide.
520 _aAn Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defining research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analyzing research data; reporting and communicating research findings; developing your career in market research.
596 _a1
650 0 _aMarketing research.
700 1 _aBrace, Ian,
_d1949-
856 4 1 _zTable of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0617/2006023957.html
856 4 2 _zPublisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0715/2006023957-d.html
948 _au184081
949 _hEY8Z
_i33039001007128
903 _a12059
999 _c12059
_d12059