000			01795cam a2200409 a 4500
001			2005009159
003			DLC
005			20190729103146.0
008			050330s2006 ilua b 001 0 eng
010			_a 2005009159
020			_a0226069885 (cloth : alk. paper)
020			_a0226069893 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aEY8Z
050	0	0	_aJA74.5 _b.B69 2006
082	0	0	_a324.7/3 _222
100	1		_aBrader, Ted.
245	1	0	_aCampaigning for hearts and minds : _bhow emotional appeals in political ads work / _cTed Brader.
260			_aChicago : _bUniversity of Chicago Press, _c2006.
300			_axvi, 280 p. : _bill. ; _c24 cm.
440		0	_aStudies in communication, media, and public opinion
504			_aIncludes bibliographical references (p. [251]-271) and index.
505	0		_aAppealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.
650		0	_aPolitical psychology.
650		0	_aAdvertising, Political.
650		0	_aCommunication in politics.
650		0	_aPersuasion (Psychology)
650		0	_aEmotions and cognition.
856	4	1	_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip0510/2005009159.html
856	4	2	_zContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0622/2005009159-b.html
856	4	2	_zPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0622/2005009159-d.html
948			_au180960
949			_hEY8Z _i33039000981992
596			_a1
903			_a11170
999			_c11170 _d11170