000			01954cam a22003498a 4500
001			2005028278
003			DLC
005			20190729103138.0
008			050927s2006 mdu b 001 0 eng
010			_a 2005028278
020			_a0742545008 (cloth : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
049			_aEY8Z
050	0	0	_aJK2281 _b.M365 2006
082	0	0	_a324.70973 _222
100	1		_aMark, David, _d1973-
245	1	0	_aGoing dirty : _bthe art of negative campaigning / _cDavid Mark.
260			_aLanham [Md.] : _bRowman & Littlefield Publishers, _cc2006.
300			_ax, 267 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 243-248) and index.
505	0		_aEye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late 18th century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- The future of negative campaigning.
650		0	_aPolitical campaigns _zUnited States _xHistory.
650		0	_aAdvertising, Political _zUnited States _xHistory.
650		0	_aNegativism.
856	4	1	_zTable of contents only _uhttp://www.loc.gov/catdir/toc/ecip061/2005028278.html
948			_au180599
949			_hEY8Z _i33039000979996
596			_a1
903			_a11067
999			_c11067 _d11067