| 000 | 01192pam a22003854a 4500 | ||
|---|---|---|---|
| 001 | 2005002253 | ||
| 003 | DLC | ||
| 005 | 20190729103053.0 | ||
| 008 | 050126s2005 nyua b 001 0 eng | ||
| 010 | _a 2005002253 | ||
| 016 | 7 |
_a013221118 _2Uk |
|
| 020 | _a9780789022998 (hard : alk. paper) | ||
| 020 | _a0789022990 (hard : alk. paper) | ||
| 020 | _a9780789023001 (soft : alk. paper) | ||
| 020 | _a0789023008 (soft : alk. paper) | ||
| 035 | _a(OCoLC)ocm57579360 | ||
| 040 |
_aDLC _cDLC _dYDX _dUKM _dBAKER _dDLC |
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| 042 | _apcc | ||
| 049 | _aEY8Z | ||
| 050 | 0 | 0 |
_aHF5821 _b.L35 2005 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aLee, Monle. | |
| 245 | 1 | 0 |
_aPrinciples of advertising : _ba global perspective / _cMonle Lee, Carla Johnson. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bHaworth Press, _cc2005. |
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| 300 |
_axxi, 427 p. : _bill. ; _c22 cm. |
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| 504 | _aIncludes bibliographical references (p. 383-400) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aJohnson, Carla, _d1944- |
|
| 856 | 4 | 1 |
_zTable of contents _uhttp://www.loc.gov/catdir/toc/ecip057/2005002253.html |
| 948 | _au178273 | ||
| 949 |
_hEY8Z _i33039000824200 |
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| 596 | _a1 | ||
| 903 | _a10498 | ||
| 999 |
_c10498 _d10498 |
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