Vogel, Craig M. <br/><br/>
The design of things to come :  how ordinary people create extraordinary products / 
Craig M. Vogel, Jonathan Cagan, Peter Boatwright. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2005. 
 - xxx, 237 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity. 
<br/><br/><label>ISBN: </label>0131860828 
<br/><br/><label>LCCN: </label>2005920661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .V63 2005 
<br/><br/><label>Dewey Class. No.: </label>658.5/75