Ethical marketing / 
Patrick E. Murphy ... [et al.]. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2005. 
 - xxi, 266 p. ;  23 cm. 
 - Basic ethics in action .
<br/><br/>Includes bibliographical references (p. 248-257) and index. 
<br/><br/>Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing. 
<br/><br/><label>ISBN: </label>0131848143 
<br/><br/><label>LCCN: </label>2004006840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects.
<br/><br/><label>LC Class. No.: </label>HF5415  / .E796 2005 
<br/><br/><label>Dewey Class. No.: </label>174/.96588