Jacobson, Lisa,  1962- <br/><br/>
Raising consumers :  children and the American mass market in the early twentieth century / 
Lisa Jacobson. 
 - New York :  Columbia University Press,  c2004. 
 - xii, 299 p. :  ill. ;  24 cm. 
 - Popular cultures, everyday lives .
<br/><br/>Includes bibliographical references (p. [227]-281) and index. 
<br/><br/>Ch. 1 : "Big Sales from Little Folks": The Development of Juvenile Advertising -- Ch. 2 : From Thrift Education to Consumer Training: Reforming the Child Spender -- Ch. 3 : Heroes of the New Consumer Age: Imagining Boy Consumers -- Ch. 4 : Athletic Girls and Beauty Queens: Imagining the Peer-Conscious Adolescent Consumers -- Ch. 5 : Revitalizing the American Home: Playrooms, Parenting, and the Middle-Class Child Consumer -- Ch. 6 : Radio Clubs and the Consolidation of Children's Consumer Culture During the Great Depression. 
<br/><br/><label>ISBN: </label>0231113889 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2004045638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers--History--United States--20th century.<br/>Market segmentation--History--United States--20th century.<br/>Target marketing--History--United States--20th century.<br/>Advertising and children--History--United States--20th century.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6  / J33 2004 
<br/><br/><label>Dewey Class. No.: </label>339.4/7/0830973