TY  - BOOK
AU  - Haig,Matt
TI  - Brand royalty: how the world's top 100 brands thrive and survive 
SN  - 0749442573
AV  - HD69.B7 H346 2004
U1  - 658.8/27 22
PY  - 2004///
CY  - London, Sterling, Va.
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index; 1 Adidas; 2 Sony; 3 Hoover; 4 Xerox; 5 American Express; 6 L'OraÌl; 7 Durex; 8 Mercedes-Benz; 9 Nescaf;Ì 10 Toyota; 11 Heinz; 12 Kellogg's; 13 Colgate; 14 Ford; 15 Goodyear; 16 Gillette; 17 Kleenex; 18 Wrigley; 19 MTV; 20 Harry Potter; 21 Barbie; 22 Disney; 23 Cosmopolitan; 24 Nokia; 25 Toys 'R' Us; 26 Subway; 27 IBM; 28 Wal-Mart; 29 McDonald's; 30 Nike; 31 Starbucks; 32 Microsoft; 33 Pepsi; 34 Hush Puppies; 35 Timex; 36 Evian; 37 Duracell; 38 Danone; 39 Heineken; 40 Rolex; 41 Courvoisier; 42 Louis Vuitton; 43 MotÍ¡ & Chandon; 44 Burberry; 45 BMW; 46 Gucci; 47 Tiffany & Co; 48 Oprah Winfrey; 49 Jennifer Lopez; 50 David Beckham; 51 Johnson & Johnson; 52 Ben & Jerry's; 53 Seeds of Change; 54 CafdÌirect; 55 MAC; 56 Hewlett-Packard; 57 Yamaha; 58 Caterpillar; 59 Virgin; 60 Apple; 61 Harley-Davidson; 62 Zippo; 63 Jack Daniel's; 64 Chrysler; 65 Guinness; 66 IKEA; 67 Audi; 68 Bang & Olufsen; 69 Muji; 70 Vespa; 71 Converse; 72 Volkswagen; 73 Coca-Cola; 74 Nivea; 75 Hard Rock Caf;Ì 76 Clarins; 77 Campbell's soup; 78 Budweiser; 79 Kraft; 80 Absolut Vodka; 81 Benetton; 82 Calvin Klein; 83 The Gap; 84 Diesel; 85 Avon; 86 Hertz; 87 Domino's Pizza; 88 Dell; 89 Amazon; 90 Reuters; 91 FedEx; 92 Zara; 93 Hello Kitty; 94 Google; 95 CNN; 96 Hotmail; 97 Bacardi; Caribbean; 98 HSBC; 99 Intel; 100 Samsung
UR  - http://www.loc.gov/catdir/toc/ecip0419/2004015322.html
ER  -