The illusion of public opinion : fact and artifact in American public opinion polls /
George F. Bishop.
- Lanham, MD : Rowman & Littlefield, c2005.
- xx, 223 p. ; 24 cm.
Includes bibliographical references (p. 203-213) and index.
The elusiveness of "public opinion" -- Illusory opinions on public affairs -- Survey questions and reality -- The changing American voter : fact and artifact -- September 11's ephemeral opinions -- Ambiguities of measurement -- Spurious impressions in the press -- Illusions of causality : asking why? -- Improving the measurement of public opinion.