Berger, Arthur Asa,  1933- <br/><br/>
Ads, fads, and consumer culture :  advertising's impact on American character and society / 
Arthur Asa Berger. 
 - 2nd ed. 
 - Lanham, Md. :  Rowman & Littlefield Pub.,  c2004. 
 - xvii, 197 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next? 
<br/><br/><label>ISBN: </label>0742527239 (alk. paper) 0742527247 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2003008536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Popular culture--United States.<br/>Consumer education--United States.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B438 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1/042/0973