TY  - BOOK
AU  - Bullock,August
TI  - The secret sales pitch: an overview of subliminal advertising 
SN  - 0974264008 (pbk.)
AV  - HF5827.9 .B85 2004
U1  - 659.1/01/9 22
PY  - 2004///
CY  - San Jose, CA
PB  - Norwich Publishers
KW  - Subliminal advertising
KW  - Advertising
KW  - Marketing
KW  - Psychological aspects
KW  - Subliminal perception
N1  - Includes bibliographical references and index; Ch. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words.  Appendix A: Projects And Experiments.  Appendix B: Serious Research
ER  -