Bullock, August. <br/><br/>
The secret sales pitch :  an overview of subliminal advertising / 
by August Bullock. 
 - San Jose, CA :  Norwich Publishers,  c2004. 
 - 272 p. :  ill. (some col.) ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Ch. 1. Hungry? Eat Popcorn! The History Of Subliminal Persuasion -- Ch. 2. Mommy And I Are One The Science Of The Secret Sales Pitch -- Ch. 3. I Ropped Doing The Bump Rebutting The Denial -- Ch. 4. Disturbing Taboos The Courage To Look -- Ch. 5. The Secret Self Reflections In The Subliminal Mirror -- Ch. 6. Have It Your Way How To Use Subliminal Techniques -- Ch. 7. From La Bamba To The Internet Bringing It All Home -- After Words.  Appendix A: Projects And Experiments.  Appendix B: Serious Research. 
<br/><br/><label>ISBN: </label>0974264008 (pbk.) 
<br/><br/><label>LCCN: </label>2003109700 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising.<br/>Advertising.<br/>Marketing--Psychological aspects.<br/>Marketing.<br/>Subliminal perception.
<br/><br/><label>LC Class. No.: </label>HF5827.9  / .B85 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9