TY  - BOOK
AU  - Ware,Leslie
TI  - Selling it: the incredible shrinking package and other marvels of modern marketing 
SN  - 039332172X (pbk.)
AV  - HF5827.8 .S45 2002
U1  - 658.8 21
PY  - 2002///
CY  - New York
PB  - Norton
KW  - Deceptive advertising
KW  - Consumers
KW  - Quality of products
ER  -