Ware, Leslie. <br/><br/>
Selling it :  the incredible shrinking package and other marvels of modern marketing / 
by Leslie Ware and the editors of Consumer reports. 
 - New York :  Norton,  2002. 
 - xvii, 202 p. :  col. ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>039332172X (pbk.) 
<br/><br/><label>LCCN: </label>2001041004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Deceptive advertising.<br/>Consumers.<br/>Quality of products.
<br/><br/><label>LC Class. No.: </label>HF5827.8  / .S45 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8