TY  - BOOK
AU  - Shields,Vickie Rutledge
AU  - Heinecken,Dawn
TI  - Measuring up: how advertising images shape gender identity 
SN  - 0812236319 (cloth : alk. paper)
AV  - P96.G44 S54 2001
U1  - 305.3 21
PY  - 2001///
CY  - Philadelphia
PB  - University of Pennsylvania Press
KW  - Gender identity in mass media
KW  - Advertising
KW  - Semiotics
N1  - Includes bibliographical references (p. [187]-195) and index
ER  -