Shields, Vickie Rutledge. <br/><br/>
Measuring up :  how advertising images shape gender identity / 
Vickie Rutledge Shields with Dawn Heinecken. 
 - Philadelphia :  University of Pennsylvania Press,  2001. 
 - xvi, 206 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [187]-195) and index. 
<br/><br/><label>ISBN: </label>0812236319 (cloth : alk. paper) 0812217918 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2001041462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Gender identity in mass media.<br/>Advertising.<br/>Semiotics.
<br/><br/><label>LC Class. No.: </label>P96.G44  / S54 2001 
<br/><br/><label>Dewey Class. No.: </label>305.3