TY  - BOOK
AU  - MacMillan,Ian C.
AU  - Thompson,James D.
TI  - The social entrepreneur's playbook: pressure test, plan, launch and scale your enterprise 
SN  - 1613630328 (pbk.)
AV  - HD60 .M33 2013
U1  - 338.04 M228s 
PY  - 2013///
CY  - Philadelphia
PB  - Wharton Digital Press
KW  - Business
KW  - Capitalism
KW  - Entrepreneurship
N1  - Includes index; Introduction : the creation of social wealth out of poverty --; Phase One; From possible to plausible : pressure test your start-up idea --; 1; Articulate your targeted problem and substantiate your proposed solution --; 2; Specify performance criteria --; 3; Define and segment your target population --; 4; Understand the beneficiary experience --; 5; Analyze the most competitive alternative --; 6; Identify operations realities --; 7; Address the inevitable sociopolitics --; 8; Develop a concept statement --; Phase Two; From plausible to probable : plan your social enterprise --; 9; Frame and scope the venture --; 10; Specify deliverables --; 11; Establish assumptions and checkpoints --; Phase Three; From probable to plannable : launch and scale your social enterprise --; 12; Launch your enterprise --; 13; Manage the upside and downside --; 14; Scale up your social enterprise --; Conclusion
ER  -