MacMillan, Ian C., <br/><br/>
The social entrepreneur's playbook :  pressure test, plan, launch and scale your enterprise / 
Ian C. MacMillan, James D. Thompson. 
 - Expanded edition. 
 - xx, 212 pages ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/> Introduction : the creation of social wealth out of poverty --  From possible to plausible : pressure test your start-up idea --  Articulate your targeted problem and substantiate your proposed solution --  Specify performance criteria --  Define and segment your target population --  Understand the beneficiary experience --  Analyze the most competitive alternative --  Identify operations realities --  Address the inevitable sociopolitics --  Develop a concept statement --  From plausible to probable : plan your social enterprise --  Frame and scope the venture --  Specify deliverables --  Establish assumptions and checkpoints --  From probable to plannable : launch and scale your social enterprise --  Launch your enterprise --  Manage the upside and downside --  Scale up your social enterprise --  Conclusion.  Phase One:  1.  2.  3.  4.  5.  6.  7.  8.  Phase Two:  9.  10.  11.  Phase Three:  12.  13.  14. 
<br/><br/><label>ISBN: </label>1613630328 (pbk.) 9781613630327 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business.<br/>Capitalism.<br/>Entrepreneurship.
<br/><br/><label>LC Class. No.: </label>HD60  / .M33 2013 
<br/><br/><label>Dewey Class. No.: </label>338.04 M228s