Kotler, Philip, <br/><br/>
Advancing the common good :  strategies for business, governments, and nonprofits / 
Philip Kotler. 
 - xv, 176 pages ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good? 
<br/><br/><label>ISBN: </label>1440872449 9781440872440 
<br/><br/><label>LCCN: </label>2019014083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Common good.<br/>Public interest.<br/>Social action.<br/>Social policy.
<br/><br/><label>LC Class. No.: </label>JC330.15  / .K68 2019 
<br/><br/><label>Dewey Class. No.: </label>658.4/012