TY - BOOK AU - Adams,Sean TI - How design makes us think: and feel and do things SN - 1616899727 AV - NC1000 .A336 2021 U1 - 741.6 23 PY - 2021///] CY - Hudson, New York PB - Princeton Architectural Press KW - Emotions in art KW - Graphic arts KW - Psychology KW - Study and teaching KW - Technique KW - Social control KW - Social engineering KW - Visual communication KW - Visual perception N1 - Includes index; Subtitle from cover; Seduction -- Efficiency -- Love -- Humor -- Intelligence -- Elegance -- Pride -- Innovation -- Innocence -- Nostalgia -- Anger -- Pleasure -- Honesty N2 - "From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us. Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things."--Google Books viewed Apr. 19, 2021; "In hundreds of case studies across design disciplines, and using accessible language, AIGA medalist Sean Adams demonstrates the overt and covert techniques expert graphic designers use to engender a reaction in their audience"-- Provided by publisher ER -