TY  - BOOK
AU  - Lupton,Ellen
TI  - Design is storytelling
SN  - 9781942303190 (pbk.)
AV  - NK1520 .L867 2017
U1  - 745.4 23
PY  - 2017///]
CY  - New York, NY
PB  - Cooper Hewitt, Smithsonian Design Museum
KW  - Design
KW  - Human factors
KW  - Psychological aspects
KW  - Storytelling in art
KW  - Visual communication
KW  - Creative thinking
N1  - Includes index; "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description; Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index
ER  -