Lupton, Ellen, <br/><br/>
Design is storytelling / 
Ellen Lupton. 
 - pages cm 
<br/><br/> Includes index.  "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description. 
<br/><br/>Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index. 
<br/><br/><label>ISBN: </label>9781942303190 (pbk.) 
<br/><br/><label>LCCN: </label>2017036709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Design--Human factors.<br/>Design--Psychological aspects.<br/>Storytelling in art.<br/>Visual communication--Psychological aspects.<br/>Creative thinking.
<br/><br/><label>LC Class. No.: </label>NK1520  / .L867 2017 
<br/><br/><label>Dewey Class. No.: </label>745.4