TY  - BOOK
AU  - Bartholomew,Mark
TI  - Adcreep: the case against modern marketing 
SN  - 9780804795814 (cloth : alk. paper)
AV  - KF1614 .B37 2017
U1  - 343.7308/2 23
PY  - 2017///]
CY  - Stanford, California
PB  - Stanford Law Books, an imprint of Stanford University Press
KW  - Advertising laws
KW  - United States
KW  - Marketing
KW  - Law and legislation
KW  - Advertising
KW  - Social aspects
N1  - Includes bibliographical references and index; Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep
ER  -