Bartholomew, Mark,  1971- <br/><br/>
Adcreep :  the case against modern marketing / 
Mark Bartholomew. 
 - 236 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep. 
<br/><br/><label>ISBN: </label>9780804795814 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2016040091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising laws--United States.<br/>Marketing--Law and legislation--United States.<br/>Advertising--Social aspects--United States.<br/>Marketing--Social aspects--United States.
<br/><br/><label>LC Class. No.: </label>KF1614  / .B37 2017 
<br/><br/><label>Dewey Class. No.: </label>343.7308/2