TY  - BOOK
AU  - Heller,Steven
AU  - Helfand,Jessica
TI  - Paul Rand
SN  - 0714837989
AV  - NC999.4.R27 H45 1999
PY  - 1999///
CY  - London
PB  - Phaidon
KW  - Rand, Paul,
KW  - Design
KW  - United States
KW  - History
KW  - 20th century
KW  - Commercial art
KW  - Designers
KW  - Biography
N1  - Includes bibliographical references (p.247-249) and index; Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand
ER  -